Blog
Notes from the build
Essays, engineering architecture, and lessons from building production websites, custom apps, and AI automation for small businesses.
- engineering
One service page beats five thin town pages
Google now says pages made for every search variation can break its scaled content abuse policy. Why one strong service page usually beats a stack of thin town pages for East Midlands firms.
- engineering
What Google shows when someone searches your business name
Google is testing a website panel for brand searches in AI Mode. Here is how to fix your title, description, favicon, sitelinks and site name so your name search looks right.
- engineering
AI wrote your website copy? Check these before it goes live
Google now says AI-written pages, titles, meta descriptions, alt text and schema need a human fact-check before publishing. Here is the checklist I use for East Midlands sites.
- engineering
The follow-up questions your service page should answer
Google’s AI features fan out into related questions. Here is how I put the real follow-ups on an East Midlands service page — without a thin page per synonym.
- engineering
A website redesign brief before you open Figma
Redesign, fix, or new page — pick one. Here is the brief I want before anyone opens Figma, without invented retainers or prices.
- engineering
What good looks like after a website launch
Launch is not a vibe. You should have logins, analytics, a way to edit, and a clear owner for the CMS. Here is what good looks like the week after.
- local
Websites vs Instagram for Nottingham businesses
An Instagram profile is rented land. Nottingham businesses need unique URLs search can cite. A feed is useful. It is not a site you own.
- engineering
How slow sites cost East Midlands businesses
A slow site does not fail in a lab. It fails in a van on the A46. Here is what Core Web Vitals mean for an East Midlands owner, without invented scores.
- local
Website design in Leicester: what local firms get wrong
A Leicester firm can look established and still have no page Google can cite. The mistakes are crawlable URLs, honest copy, and proof — not a new theme.
- local
What a Nottingham business should ask a web designer
Before you hire a Nottingham web designer, ask who writes the code, what you will own, and whether the pages will have real URLs. Here is the list I would use.
- local
Website design in Derby vs a template
A Derby business on a Wix or theme site is easy to launch and hard to find. Google indexes URLs. If the page is not unique, neither are you.
- local
Website design in Nottingham: what actually gets you found
A Nottinghamshire engineer on crawlable pages, one host, and a Google profile that matches the site — without fake logos or bought links.
- engineering
If it has no URL, search cannot find it
Case-study modals, mixed www/apex canonicals, and missing llms.txt keep small-business sites invisible. The fix is boring: real URLs.