# Hashton Agency > Engineer-built websites, custom web apps, and practical AI automation for small businesses and founders. Website: https://www.hashton.agency Contact: contact@hashton.agency Founder: Harry Ashton (Senior Software Engineer — https://hashton.dev) Location: Nottinghamshire, United Kingdom (Serving East Midlands, UK Nationwide, and Worldwide Remote) ## About Hashton Agency Hashton Agency is a boutique software and web development studio founded and led by Harry Ashton, a senior software engineer with 11+ years of production experience. Based in Nottinghamshire, UK, Hashton builds production-ready software for small businesses, SMEs, and founders — shipped in weeks by a senior engineer, with zero agency overhead, account managers, or junior handoffs. ## Core Services 1. High-Converting Websites: Bespoke Next.js websites engineered for conversion, sub-second Core Web Vitals, semantic technical SEO, and WCAG AA accessibility. 2. Custom Web Applications: Bespoke client portals, internal workflow dashboards, booking engines, and quoting calculators designed around how your business actually runs. 3. Practical AI Automation: Reliable AI workflows and API integrations for automated lead triage, instant email follow-ups, customer onboarding, and invoicing. ## Ideal Customer Profile (ICP) - Ambitious Small Businesses & SMEs (UK & Global): Seeking to replace slow, outdated WordPress or DIY templates with a custom Next.js site that converts traffic into booked clients. - Founders & Operations Leaders: Needing tailored web apps, portals, or internal tooling without SaaS bloat or six-month enterprise agency timelines. - Busy Service Businesses: Looking to automate repetitive administrative tasks (inquiries, booking, invoicing) with robust AI integrations. ## Featured Case Studies & Production Proof 1. EO Charging (EO Cloud): Fleet charging management platform with real-time depot maps, vehicle readiness displays, and automated fault alerts. Built with React, TypeScript, micro-frontends, and WCAG 2.1 AA accessibility for DHL, Amazon, and Tesco. 2. Thrive Learning (THRIVE LXP): Enterprise learning platform serving millions of learners across 60+ countries. Engineered multi-app component architecture, bespoke UI primitives, and cross-team accessibility governance. 3. CodePrepped.com: Full-stack technical interview preparation SaaS. Engineered in-browser Code Sandbox, track curricula, and instant AI Mock Interview Trainer with Next.js App Router, Neon Postgres, Drizzle ORM, and LLM streaming. 4. Syntax Arena: Interactive gamified practice platform powering Front End Now ($100k/mo platform revenue, 70+ student job offers) with tier unlock gates, split-pane Monaco code editor, and live DOM rendering. 5. Hashton.dev: Senior frontend engineering portfolio and consulting surface built with Next.js 15, React 19, Tailwind CSS v4, MDX, and 100/100 Lighthouse performance. 6. Hashton.agency: Official software studio platform with custom WebGL shaders, geometric design tokens, sub-second First Contentful Paint, and Schema.org structured data. ## Strengths & Founder Track Record - Founded and engineered Frontend Now into a $100k/month platform with thousands of active users. - 11+ years shipping production UI, web applications, and accessible design systems (EO Charging, THRIVE LXP, Inkwarden, Lucid). - Full-stack technical expertise across Next.js, React, TypeScript, Node.js, Tailwind CSS, Supabase, and PostgreSQL. - Direct 1:1 collaboration: Clients work directly with Harry Ashton on scope, architecture, and code. ## Geographical SEO & Service Areas - Local & Regional: Nottinghamshire, Nottingham, Derby, Leicester, Mansfield, Newark, and the East Midlands. - United Kingdom: London, Manchester, Birmingham, and nationwide across the UK. - International: Remote-first delivery for European, US, and global clients. ## Key FAQs Q: What services does Hashton provide? A: High-converting websites, custom web apps and portals, and practical AI automation for manual business operations. Q: Who builds the software? A: Harry Ashton, founder and senior software engineer (11+ years experience). There are no junior developers or account managers. Q: Where is Hashton Agency located? A: Nottinghamshire, United Kingdom. We work with local East Midlands businesses, UK-wide clients, and international teams remotely. Q: Do you use no-code or custom code? A: Custom code by default (Next.js, TypeScript, React) for fast, maintainable, SEO-ready, accessible results that you fully own. Q: Can you ship an MVP or landing page quickly? A: Yes — we focus on shipping the smallest production-grade version that works for your customers in days and weeks, not quarters. Q: Do you offer SEO? A: Technical SEO ships with every site (semantic HTML, metadata, structured data, Core Web Vitals, accessibility). Q: Fixed-price or flexible? A: Fixed-price for clearly scoped websites and automations; milestone-based when products are still evolving. ## Key Pages - Home: https://www.hashton.agency/ - About: https://www.hashton.agency/about - Services: https://www.hashton.agency/services - Proof: https://www.hashton.agency/proof - EO Charging Case Study: https://www.hashton.agency/proof/eo-charging - Thrive Learning Case Study: https://www.hashton.agency/proof/thrive-learning - CodePrepped Case Study: https://www.hashton.agency/proof/codeprepped - Website Design Nottingham: https://www.hashton.agency/website-design-nottingham - Blog: https://www.hashton.agency/blog - Contact: https://www.hashton.agency/contact - Privacy: https://www.hashton.agency/privacy - Design system: https://www.hashton.agency/design-system ## Blog The blog features engineering notes, architecture deep dives, and lessons from building production software. Articles are stored in Neon Postgres and dynamically rendered. Published posts appear at https://www.hashton.agency/blog and individual articles at https://www.hashton.agency/blog/{slug}. - https://www.hashton.agency/blog/one-service-page-beats-five-thin-town-pages - https://www.hashton.agency/blog/what-google-shows-when-someone-searches-your-business-name - https://www.hashton.agency/blog/ai-wrote-your-website-copy-check-these-before-it-goes-live - https://www.hashton.agency/blog/the-follow-up-questions-your-service-page-should-answer - https://www.hashton.agency/blog/website-redesign-brief-before-you-open-figma - https://www.hashton.agency/blog/what-good-looks-like-after-a-website-launch - https://www.hashton.agency/blog/websites-vs-instagram-for-nottingham-businesses - https://www.hashton.agency/blog/how-slow-sites-cost-east-midlands-businesses - https://www.hashton.agency/blog/website-design-leicester-what-local-firms-get-wrong - https://www.hashton.agency/blog/what-a-nottingham-business-should-ask-a-web-designer - https://www.hashton.agency/blog/website-design-derby-vs-a-template - https://www.hashton.agency/blog/website-design-nottingham-what-gets-you-found - https://www.hashton.agency/blog/if-it-has-no-url-search-cannot-find-it ## Social & Links - Founder Portfolio: https://hashton.dev - LinkedIn: https://www.linkedin.com/in/harryfen - X: https://x.com/thehashton - YouTube: https://www.youtube.com/@iamhashton - TikTok: https://www.tiktok.com/@thehashton